A behavior as a brand idea, because that’s how we actually behave.
Inspiration mood boards for each word from our brand idea to set up the design direction and create a pool of ideas.
One symbol representing restless curiosity and limitless impact, a behavior that defines the STRV brand and culture.
Six key visual components defining the signature STRV brand identity and design style.
Used in the logo and headlines
Representing restless curiosity, limitless impact
For boxes, buttons, and other components
Used on photos or videos
For components or hover states
To achieve minimalistic and simple look
PANTONE Red 032 C
RGB: 255, 255, 255
RGB: 242, 242, 242
RGB: 51, 51, 51
RGB: 153, 153, 153
DO NOT use the “old” red color (#E53638) used in the previous STRV brand (prior 2016)
Plain black (#000000) usage should be limited to a minimum, prefer: Matte Black
DO NOT change the opacity of the Raspberry Red over white or matte black background
DO NOT even think about using other colors for any brand materials
Always keep the same vertical and horizontal spacing between words in multi-line titles
DO NOT use lowercase for titles or headlines when working with Trump Gothic East font (or Oswald)
For paragraphs, smaller subheadlines and labels
Alternative/Fancy font, used for quotesDOWNLOAD
Alternative to the Trump Gothic Easy font
(available on Google Fonts)
Alternative to the Maison Neue font
(available on Google Fonts)
The safe zone for the STRV logo can be determined by positioning the T as pictured below. This is the absolute minimum safe space between the logo and other elements, or even the canvas, to keep an optimal visual integrity.
The appearance of the logo should be consistent.
DO NOT use custom colors, custom background, gradients or shadows
DO NOT stretch the logo, change the letter spacing or thickness of each letter
DO NOT use the logo as a mask
DO NOT change the logo’s orientation
One symbol representing restless curiosity and limitless impact, a behavior that defines the STRV brand and the STRV culture.
The Restless Cursor is essentially the letter “T” or “I” from the Trump Gothic East font with two minor adjustments:
1) Extended by the x-scale on top and bottom
2) Cut by 1/3 of the x-scale
The cursor has multiple creative usage options, which all fit perfectly into our brand idea.
Both filled and outline usage is allowed
Both vertical and horizontal usage is allowed
The cursor can even be duplicated multiple times when creating promo materials
The cursor can also be used as a definition of movement (in animations or when loading content)
Symbol can be also used in combination with text, especially in marketing, sales and promotion.
Cursor can be placed at the end of a title/sentence to represent our restless thinking
Cursor can be also placed in the box to represent our restless thinking
DO NOT use custom colors
DO NOT rotate the cursor
DO NOT place the cursor at the front of text
DO NOT use other fonts besides Trump Gothic East
Use the following presets/settings when editing photos on mobile
Our editing is not just about black and white. Here is a cheat sheet for which option to choose:
— For our main social media feed (Facebook, Twitter, Instagram), where you promote STRV content, a lifestyle photo or a featured photo, always choose black & white.
— For third party content, client work, event photos, spontaneous Instagram Stories or other content which doesn’t have to be “branded” with our style, you can keep regular colors.
Use our Restless Cursor to define motion for logo, website components, titles or any other video components.
The main point of our brand experience and marketing activities.TBA
Source files for all of our public case studiesTBA
Guidelines and source files for all of our social media profiles, each includes templates and best practices.
General social media guidelines, strategy an approach can be found in the STRV Social Media Guide document.
Promo posts, events and cover pictureAVAILABLE ON GDRIVE
Feed photos and Instagram StoriesAVAILABLE ON GDRIVE
Promo posts and cover pictureAVAILABLE ON GDRIVE
Blog post thumbnails, images and infographicsAVAILABLE ON GDRIVE
Video thumbnails and cover pictureTBA
Creating a new doc? Use this.GDRIVE
Need this for whatever reason? Go for it.GDRIVE
The latest and greatest version of our deckPDF
Source file for creating a design conceptAVAILABLE ON GDRIVE
Experience the STRV brand with our unique approach to events
Create our event promo designs with easeAVAILABLE ON GDRIVE
Interior design & decoration ideas for our eventsVIEW MOOD BOARD
Our home, our world, our universe. Step in only if you are brave.
Slides for our into TV screens (Sketch, Slides)AVAILABLE ON GDRIVE
Hanging out in the officeTBA
T-shirts, sports t-shirts, stickers and more.
Creating new clothing & accessories, or just want to test out some ideas? Use the following resources: