Intro

Our Story

Our Principles

Logo

Colors

Fonts

Inspiration

Photos

Template Library

Merch

Brand

Guidelines

Brand

Guidelines

Welcome to the STRV Brand Guidelines — your go-to resource for all essential communication assets. This page exists to keep the STRV brand bold, memorable and unmistakable across every platform, product and conversation. Because at STRV, impactful design is part of our signature — it’s how we leave our mark.

These guidelines are here to ignite ideas and set a standard worth following. Whether you’re building with us or looking to be inspired, you’ll find everything you need below. And if you don’t? Reach out — we’re happy to help.

Our Story

For over 20 years, we’ve built products that go beyond function — they make a statement. STRV is where ideas come to life, where global icons shape the future and where ambitious newcomers find their edge. From startups to industry leaders, we partner with brands of all sizes to design, build and deliver software solutions that stand out in crowded markets.

At STRV, design drives everything we do. It’s a foundation, not a checkpoint — ingrained in every pixel, every line of code and every user journey we touch. We call this Design Game Strong: an unwavering commitment to creativity and quality, where inspired thinking meets precision and borderline obsessive attention to detail sets the bar higher with every project.

This focus on excellence is backed by a set of principles that define how we show up, collaborate and deliver.

OUR Principles

A positive atmosphere doesn’t happen by accident — it’s built by the right people, aligned by shared values. At STRV, we embrace individuality, welcome debate and grow through our differences. What unites us are these core principles — shaped by us, for us.

Striving for more

Whatever the task, there’s room to go that extra mile. We’re convinced there’s always a way to surpass “good enough” and hit great, on an individual level and as STRV.

Striving for more

Whatever the task, there’s room to go that extra mile. We’re convinced there’s always a way to surpass “good enough” and hit great, on an individual level and as STRV.

Striving for more

Whatever the task, there’s room to go that extra mile. We’re convinced there’s always a way to surpass “good enough” and hit great, on an individual level and as STRV.

Striving for more

Whatever the task, there’s room to go that extra mile. We’re convinced there’s always a way to surpass “good enough” and hit great, on an individual level and as STRV.

Striving for more

Whatever the task, there’s room to go that extra mile. We’re convinced there’s always a way to surpass “good enough” and hit great, on an individual level and as STRV.

Self-reflection over ego

We’re confident yet self-aware enough to be humble. Give people here a compliment about their work, and the response will be ideas about how it could’ve been done better.

Self-reflection over ego

We’re confident yet self-aware enough to be humble. Give people here a compliment about their work, and the response will be ideas about how it could’ve been done better.

Self-reflection over ego

We’re confident yet self-aware enough to be humble. Give people here a compliment about their work, and the response will be ideas about how it could’ve been done better.

Self-reflection over ego

We’re confident yet self-aware enough to be humble. Give people here a compliment about their work, and the response will be ideas about how it could’ve been done better.

Self-reflection over ego

We’re confident yet self-aware enough to be humble. Give people here a compliment about their work, and the response will be ideas about how it could’ve been done better.

Caring with an open mind

When we ask, it’s to listen. We want to understand because we care about one another, our partners and our craft. About creating things that make us proud.

Caring with an open mind

When we ask, it’s to listen. We want to understand because we care about one another, our partners and our craft. About creating things that make us proud.

Caring with an open mind

When we ask, it’s to listen. We want to understand because we care about one another, our partners and our craft. About creating things that make us proud.

Caring with an open mind

When we ask, it’s to listen. We want to understand because we care about one another, our partners and our craft. About creating things that make us proud.

Caring with an open mind

When we ask, it’s to listen. We want to understand because we care about one another, our partners and our craft. About creating things that make us proud.

Filtering out the BS

It’s tempting to sugarcoat when the facts are a little rough. But we’re dedicated to moving things along with the truth, to being transparent and to calling each other out when we fall short.

Filtering out the BS

It’s tempting to sugarcoat when the facts are a little rough. But we’re dedicated to moving things along with the truth, to being transparent and to calling each other out when we fall short.

Filtering out the BS

It’s tempting to sugarcoat when the facts are a little rough. But we’re dedicated to moving things along with the truth, to being transparent and to calling each other out when we fall short.

Filtering out the BS

It’s tempting to sugarcoat when the facts are a little rough. But we’re dedicated to moving things along with the truth, to being transparent and to calling each other out when we fall short.

Filtering out the BS

It’s tempting to sugarcoat when the facts are a little rough. But we’re dedicated to moving things along with the truth, to being transparent and to calling each other out when we fall short.

Trust in good Intentions

This stems far beyond no micromanagement. Giving people the freedom to do things on their own terms means trusting that they are responsible, while supporting them when needed.

Trust in good Intentions

This stems far beyond no micromanagement. Giving people the freedom to do things on their own terms means trusting that they are responsible, while supporting them when needed.

Trust in good Intentions

This stems far beyond no micromanagement. Giving people the freedom to do things on their own terms means trusting that they are responsible, while supporting them when needed.

Trust in good Intentions

This stems far beyond no micromanagement. Giving people the freedom to do things on their own terms means trusting that they are responsible, while supporting them when needed.

Trust in good Intentions

This stems far beyond no micromanagement. Giving people the freedom to do things on their own terms means trusting that they are responsible, while supporting them when needed.

Share what you know, learn what you don’t

Helping one another learn is a huge part of every single day. For us, it’s not just about how much people know. What’s inspiring is how willingly they share it with others.

Share what you know, learn what you don’t

Helping one another learn is a huge part of every single day. For us, it’s not just about how much people know. What’s inspiring is how willingly they share it with others.

Share what you know, learn what you don’t

Helping one another learn is a huge part of every single day. For us, it’s not just about how much people know. What’s inspiring is how willingly they share it with others.

Share what you know, learn what you don’t

Helping one another learn is a huge part of every single day. For us, it’s not just about how much people know. What’s inspiring is how willingly they share it with others.

Share what you know, learn what you don’t

Helping one another learn is a huge part of every single day. For us, it’s not just about how much people know. What’s inspiring is how willingly they share it with others.

Logo

Download Logo

Our logo embodies simplicity, serving as a visual testament to our vision. With clean typography and a minimalist design, it reflects our commitment to clarity and purpose, allowing the core essence of our brand to shine through.

The STRV logo is based on a 4-letter wordmark with no additional symbols. The wordmark contains capital letters written in red on a black background. This is the primary combo. Always prioritize the red-on-black variant.

S Is For Safe zone

Crowded spaces are not good for logos, and our logo is no exception. Please give the STRV wordmark enough room to breath. When in doubt, use our letter "S" to determine how much space you need to free up.

Don'ts

Don’ts are examples describing banned formats of the logo. Please don’t transform the logo; don’t add any effects like shadows, and don’t introduce colors that are not part of the brand.

Don’t use the old logo. If it feels too slim, it’s likely an outdated version.

Don’t add shadows, blurs, gradients or any other effects to STRV logo.

Don’t add shadows, blurs, gradients or any other effects to the STRV logo.

Don’t use outlined version.

Don’t use the outlined version.

Don’t use low contrast backgrounds.

Don’t combine the red logo with solid backgrounds of different color.

Don’t combine the red logo with solid backgrounds of different colors.

Don’t rotate the logo.

Don't use any colors other than STRV red, black, and white.

Don't use any colors other than the STRV red, black and white.

Don’t place the logo in a container.

Allowed applications

The logo can be placed on different backgrounds such as illustrations or photos.

Always prioritize the red version on dark backgrounds.

Use the white logo on red backgrounds.

Use the white logo on colored photos. Ensure the background is simple enough to maintain the logo's clear readability.

Use the red logo on light photo backgrounds.

Partnerships

When placing logos in partnership branding, ensure both are represented with consistent proportions, spacing and alignment. Use a vertical line to separate the two logos.

Position the partner’s logo on the right side, using a red vertical line as a separator. If the partner logo is wider than STRV’s, it is acceptable to scale it down vertically.

Letter S is used to set spacing between logo and separator

The letter S is used to set spacing between the logo and the separator.

The separator is half the width of the letter T.

Use the white separator only in an all-white setup.

Colors

The main color of STRV is red, although it is not the largest in terms of space used. Most of the space is always occupied by a black background (Neutral 3%) followed by white text (White) and then, as a cherry on top, just a little bit of red (Red).

The contrast between a black background and the white and red colors on top creates STRV’s signature look. Check out the Inspiration section to get a better idea of the balance between different colors.

Primary Colors

#EF0D33

Red

Main color for logo and highlights

RGB: 239, 13, 51

CMYK(0,95,79,6)

PANTONE Red 032 C (high contrast)

#EF0D33

Red

Main color for logo and highlights

RGB: 239, 13, 51

CMYK(0,95,79,6)

PANTONE Red 032 C (high contrast)

#EF0D33

Red

Main color for logo and highlights

RGB: 239, 13, 51

CMYK(0,95,79,6)

PANTONE Red 032 C (high contrast)

#EF0D33

Red

Main color for logo and highlights

RGB: 239, 13, 51

CMYK(0,95,79,6)

PANTONE Red 032 C (high contrast)

#EF0D33

Red

Main color for logo and highlights

RGB: 239, 13, 51

CMYK(0,95,79,6)

PANTONE Red 032 C (high contrast)

#080808

Neutral 3%

Main color for backgrounds

RGB: 8, 8, 8

CMYK (0,0,0,97)

#080808

Neutral 3%

Main color for backgrounds

RGB: 8, 8, 8

CMYK (0,0,0,97)

#080808

Neutral 3%

Main color for backgrounds

RGB: 8, 8, 8

CMYK (0,0,0,97)

#080808

Neutral 3%

Main color for backgrounds

RGB: 8, 8, 8

CMYK (0,0,0,97)

#080808

Neutral 3%

Main color for backgrounds

RGB: 8, 8, 8

CMYK (0,0,0,97)

#FFFFFF

White

Text

RGB: 255, 255, 255

#FFFFFF

White

Text

RGB: 255, 255, 255

#FFFFFF

White

Text

RGB: 255, 255, 255

#FFFFFF

White

Text

RGB: 255, 255, 255

#FFFFFF

White

Text

RGB: 255, 255, 255

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#000000

black

Black Text

RGB: 0, 0, 0

#000000

black

Black Text

RGB: 0, 0, 0

#000000

black

Black Text

RGB: 0, 0, 0

#000000

black

Black Text

RGB: 0, 0, 0

#000000

black

Black Text

RGB: 0, 0, 0

Neutral

#080808

Neutral 3%

Backgrounds

RGB: 8, 8, 8

#080808

Neutral 3%

Backgrounds

RGB: 8, 8, 8

#080808

Neutral 3%

Backgrounds

RGB: 8, 8, 8

#080808

Neutral 3%

Backgrounds

RGB: 8, 8, 8

#080808

Neutral 3%

Backgrounds

RGB: 8, 8, 8

#181818

Neutral 10%

Misc

RGB: 24, 24, 24

#181818

Neutral 10%

Misc

RGB: 24, 24, 24

#181818

Neutral 10%

Misc

RGB: 24, 24, 24

#181818

Neutral 10%

Misc

RGB: 24, 24, 24

#181818

Neutral 10%

Misc

RGB: 24, 24, 24

#282828

Neutral 15%

Misc

RGB: 40, 40, 40

#282828

Neutral 15%

Misc

RGB: 40, 40, 40

#282828

Neutral 15%

Misc

RGB: 40, 40, 40

#282828

Neutral 15%

Misc

RGB: 40, 40, 40

#282828

Neutral 15%

Misc

RGB: 40, 40, 40

#333333

Neutral 20%

Misc

RGB: 51, 51, 51

#333333

Neutral 20%

Misc

RGB: 51, 51, 51

#333333

Neutral 20%

Misc

RGB: 51, 51, 51

#333333

Neutral 20%

Misc

RGB: 51, 51, 51

#333333

Neutral 20%

Misc

RGB: 51, 51, 51

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#666666

Neutral 40%

Tertiary text

RGB: 102, 102, 102

#808080

Neutral 50%

Misc

RGB: 128, 128, 128

#808080

Neutral 50%

Misc

RGB: 128, 128, 128

#808080

Neutral 50%

Misc

RGB: 128, 128, 128

#808080

Neutral 50%

Misc

RGB: 128, 128, 128

#808080

Neutral 50%

Misc

RGB: 128, 128, 128

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#A6A6A6

Neutral 65%

Secondary text

RGB: 166, 166, 166

#CCCCCC

Neutral 80%

Misc

RGB: 204, 204, 204

#CCCCCC

Neutral 80%

Misc

RGB: 204, 204, 204

#CCCCCC

Neutral 80%

Misc

RGB: 204, 204, 204

#CCCCCC

Neutral 80%

Misc

RGB: 204, 204, 204

#CCCCCC

Neutral 80%

Misc

RGB: 204, 204, 204

#E6E6E6

Neutral 90%

Misc

RGB: 230, 230, 230

#E6E6E6

Neutral 90%

Misc

RGB: 230, 230, 230

#E6E6E6

Neutral 90%

Misc

RGB: 230, 230, 230

#E6E6E6

Neutral 90%

Misc

RGB: 230, 230, 230

#E6E6E6

Neutral 90%

Misc

RGB: 230, 230, 230

#F2F2F2

Neutral 95%

Backgrounds

RGB: 242, 242, 242

#F2F2F2

Neutral 95%

Backgrounds

RGB: 242, 242, 242

#F2F2F2

Neutral 95%

Backgrounds

RGB: 242, 242, 242

#F2F2F2

Neutral 95%

Backgrounds

RGB: 242, 242, 242

#F2F2F2

Neutral 95%

Backgrounds

RGB: 242, 242, 242

System

#FF1A40

Red Hover

Button Hover

RGB: 255, 26, 64

#FF1A40

Red Hover

Button Hover

RGB: 255, 26, 64

#FF1A40

Red Hover

Button Hover

RGB: 255, 26, 64

#FF1A40

Red Hover

Button Hover

RGB: 255, 26, 64

#FF1A40

Red Hover

Button Hover

RGB: 255, 26, 64

#CC0B2C

Button Pressed

Button pressed

RGB: 204, 11, 44

#CC0B2C

Button Pressed

Button pressed

RGB: 204, 11, 44

#CC0B2C

Button Pressed

Button pressed

RGB: 204, 11, 44

#CC0B2C

Button Pressed

Button pressed

RGB: 204, 11, 44

#CC0B2C

Button Pressed

Button pressed

RGB: 204, 11, 44

#30D158

Green

Confirmations

RGB: 48, 209, 88

#30D158

Green

Confirmations

RGB: 48, 209, 88

#30D158

Green

Confirmations

RGB: 48, 209, 88

#30D158

Green

Confirmations

RGB: 48, 209, 88

#30D158

Green

Confirmations

RGB: 48, 209, 88

#FFD60A

Yellow

Alerts

RGB: 255, 214, 10

#FFD60A

Yellow

Alerts

RGB: 255, 214, 10

#FFD60A

Yellow

Alerts

RGB: 255, 214, 10

#FFD60A

Yellow

Alerts

RGB: 255, 214, 10

#FFD60A

Yellow

Alerts

RGB: 255, 214, 10

#FF453A

Orange

Secondary alerts

RGB: 255, 69, 58

#FF453A

Orange

Secondary alerts

RGB: 255, 69, 58

#FF453A

Orange

Secondary alerts

RGB: 255, 69, 58

#FF453A

Orange

Secondary alerts

RGB: 255, 69, 58

#FF453A

Orange

Secondary alerts

RGB: 255, 69, 58

Fonts

Download Fonts

Rift Bold is our primary font. It is a powerful condensed typeface that embodies the essence of our brand, and it is always used in the uppercase format. As a foundational element of our brand identity, Rift adds structure and boldness, serving as a primary visual cue across all our materials.

Use Rift Bold to create titles, and please make sure it’s never used for sentences. Rift is always noticeably larger than our secondary typeface — Maison Neue.

Main Fonts

Main fonts are used whenever possible (when technology allows it). Rift is the primary font for headlines and sub-headlines, while Maison Neue is used for smaller headlines and body text. Maison Neue Mono is reserved for specific cases, such as labels and code.

Rift Bold

Headlines / Sub headlines / Default spacing -2%

Headlines / Sub headlines

Headlines / Sub-headlines / Default spacing -2%

Maison Neue

Small headlines / Body

Headlines / Sub headlines

Maison Neue Mono

Code / Labels

Headlines / Sub headlines

Google Workspace

As we work with productivity tools like Google Docs, Slides, and Sheets, we need alternative fonts because Google Workspace doesn’t support the use of external fonts. Both of our main fonts are not part of Google Fonts library so we substitute Rift Bold with Bebas Neue and Maison Neue with Roboto.

As we work with productivity tools like Google Docs, Slides and Sheets, we need alternative fonts because Google Workspace doesn’t support the use of external fonts. Both of our main fonts are not part of Google Fonts library, so we substitute Rift Bold with Bebas Neue and Maison Neue with Roboto.

BEBAS NEUE

Headlines / Sub headlines

Headlines / Sub-headlines

Roboto

Small headlines / Body

Headlines / Sub headlines

Don'ts

Examples showing banned formats and variants of our fonts.

Don't use all red titles.

Don't use outline for titles.

Don't use an outline for titles.

Don't use the red cursor.

Don't use “...” in titles. You can usually skip them without changing the meaning.

Don't use tiny fonts. If it’s hard to read, it probably shouldn’t be there. There are small exceptions, like navigational elements, but they are very rare.

Don't use Maison Neue Book in presentations. Use Maison Neue Medium instead.

Don't use Rift Italic, Regular or Medium font weights.

allowed Applications

Examples showing allowed formats and variants of our fonts.

Use white Rift Bold on black background as a default title format.

Use white Rift Bold on a black background as a default title format.

Use Rift Bold weight only.

Use black text on white background as a secondary choice.

Use black text on a white background as a secondary choice.

Use Maison Neue Medium for quotes and longer titles.

Use Maison Neue Bold (ALL CAPS), light-gray for subtitles.

Use -2% as a default letter spacing Rift.

Use -2% as a default letter spacing for Rift.

Use 5% as a default letter spacing for all caps Maison Neue.

inspiration

Sometimes, you might not know where to start. Maybe you're unsure whether to use red, black, or white, or which font to choose. This section is here to help—a collection of random STRV assets designed to inspire you visually and provide helpful clues.

Sometimes, you might not know where to start. Maybe you're unsure whether to use red, black or white, or which font to choose. This section is here to help — a collection of random STRV assets designed to inspire you visually and provide helpful clues.

When using Figma, the best way to start is by importing STRV’s Style Guide into your project. It includes text styles, color styles, and an icon library, all designed to make your workflow much easier.

When using Figma, the best way to start is by importing STRV’s Style Guide into your project. It includes text styles, color styles and an icon library, all designed to make your workflow much easier.

Black, White, Red and Friends

Bold titles, black-and-white flat backgrounds, and red accents are the core elements of STRV's style. Combine them in the rhythm shown in the image above to achieve our signature look.

Black, White, Red and Friends

Bold titles, black-and-white flat backgrounds, and red accents are the core elements of STRV's style. Combine them in the rhythm shown in the image above to achieve our signature look.

Black, White, Red and Friends

Bold titles, black-and-white flat backgrounds, and red accents are the core elements of STRV's style. Combine them in the rhythm shown in the image above to achieve our signature look.

Black, White, Red and Friends

Bold titles, black-and-white flat backgrounds, and red accents are the core elements of STRV's style. Combine them in the rhythm shown in the image above to achieve our signature look.

Black, White, Red and Friends

Bold titles, black-and-white flat backgrounds and red accents are the core elements of STRV's style. Combine them in the rhythm shown in the image above to achieve our signature look.

Bold Title

Everything starts and ends with Rift titles. Use this font to open and close presentations, design documents, and craft event covers and social media posts.

Bold Title

Everything starts and ends with Rift titles. Use this font to open and close presentations, design documents, and craft event covers and social media posts.

Bold Title

Everything starts and ends with Rift titles. Use this font to open and close presentations, design documents, and craft event covers and social media posts.

Bold Title

Everything starts and ends with Rift titles. Use this font to open and close presentations, design documents, and craft event covers and social media posts.

Bold Title

Everything starts and ends with Rift titles. Use this font to open and close presentations, design documents and craft event covers and social media posts.

The Red Square

Use the red square in combination with the supporting visuals. Apply the STRV red to the square, then set the blending mode to 'Multiply.' Use this as a partial overlay over black and white photos.

The Red Square

Use the red square in combination with the supporting visuals. Apply the STRV red to the square, then set the blending mode to 'Multiply.' Use this as a partial overlay over black and white photos.

The Red Square

Use the red square in combination with the supporting visuals. Apply the STRV red to the square, then set the blending mode to 'Multiply.' Use this as a partial overlay over black and white photos.

The Red Square

Use the red square in combination with the supporting visuals. Apply the STRV red to the square, then set the blending mode to 'Multiply.' Use this as a partial overlay over black and white photos.

The Red Square

Use the red square in combination with the supporting visuals. Apply the STRV red to the square, then set the blending mode to 'Multiply.' Use this as a partial overlay over black and white photos.

Less is More

Keep slides, screens and banners clean and simple. Focus on delivering key information first, avoiding unnecessary fluff.

Less is More

Keep slides, screens and banners clean and simple. Focus on delivering key information first, avoiding unnecessary fluff.

Less is More

Keep slides, screens and banners clean and simple. Focus on delivering key information first, avoiding unnecessary fluff.

Less is More

Keep slides, screens and banners clean and simple. Focus on delivering key information first, avoiding unnecessary fluff.

Less is More

Keep slides, screens and banners clean and simple. Focus on delivering key information first, avoiding unnecessary fluff.

Flat Backgrounds

Image backgrounds don't need gradients to look good. Opt for a single solid color instead. You can also use textures with simple patterns.

Flat Backgrounds

Image backgrounds don't need gradients to look good. Opt for a single solid color instead. You can also use textures with simple patterns.

Flat Backgrounds

Image backgrounds don't need gradients to look good. Opt for a single solid color instead. You can also use textures with simple patterns.

Flat Backgrounds

Image backgrounds don't need gradients to look good. Opt for a single solid color instead. You can also use textures with simple patterns.

Flat Backgrounds

Image backgrounds don't need gradients to look good. Opt for a single solid color instead. You can also use textures with simple patterns.

Be Creative

This one is for designers: feel free to experiment and explore new ideas, as long as they remain in line with the basic guidelines.

Be Creative

This one is for designers: feel free to experiment and explore new ideas, as long as they remain in line with the basic guidelines.

Be Creative

This one is for designers: feel free to experiment and explore new ideas, as long as they remain in line with the basic guidelines.

Be Creative

This one is for designers: feel free to experiment and explore new ideas, as long as they remain in line with the basic guidelines.

Be Creative

This one is for designers: feel free to experiment and explore new ideas, as long as they remain in line with the basic guidelines.

Sharp Corners

Use sharp corners for boxes, buttons, charts other components.

Sharp Corners

Use sharp corners for boxes, buttons, charts other components.

Sharp Corners

Use sharp corners for boxes, buttons, charts other components.

Sharp Corners

Use sharp corners for boxes, buttons, charts other components.

Sharp Corners

Use sharp corners for boxes, buttons, charts and other components.

Clean Mockups

Give elements space to breathe in mockups. Present work simply and use basic shapes instead of detailed device images.

Clean Mockups

Give elements space to breathe in mockups. Present work simply and use basic shapes instead of detailed device images.

Clean Mockups

Give elements space to breathe in mockups. Present work simply and use basic shapes instead of detailed device images.

Clean Mockups

Give elements space to breathe in mockups. Present work simply and use basic shapes instead of detailed device images.

Clean Mockups

Give elements space to breathe in mockups. Present work simply and use basic shapes instead of detailed device images.

Black Text on Light Backgrounds

When working with light backgrounds, be sure to use dark fonts to ensure strong contrast and improve readability.

Black Text on Light Backgrounds

When working with light backgrounds, be sure to use dark fonts to ensure strong contrast and improve readability.

Black Text on Light Backgrounds

When working with light backgrounds, be sure to use dark fonts to ensure strong contrast and improve readability.

Black Text on Light Backgrounds

When working with light backgrounds, be sure to use dark fonts to ensure strong contrast and improve readability.

Black Text on Light Backgrounds

When working with light backgrounds, be sure to use dark fonts to ensure strong contrast and improve readability.

Contrast in Backgrounds

Ensure your background images have enough contrast to remain visible. Avoid dull or faded images. Take the time to choose the right one with good compositions.

Contrast in Backgrounds

Ensure your background images have enough contrast to remain visible. Avoid dull or faded images. Take the time to choose the right one with good compositions.

Contrast in Backgrounds

Ensure your background images have enough contrast to remain visible. Avoid dull or faded images. Take the time to choose the right one with good compositions.

Contrast in Backgrounds

Ensure your background images have enough contrast to remain visible. Avoid dull or faded images. Take the time to choose the right one with good compositions.

Contrast in Backgrounds

Ensure your background images have enough contrast to remain visible. Avoid dull or faded images. Take the time to choose the right one with good compositions.

Beyond Red and Black

Although our color palette is minimalistic, feel free to incorporate additional colors, such as blending the client’s colors for case studies.

Beyond Red and Black

Although our color palette is minimalistic, feel free to incorporate additional colors, such as blending the client’s colors for case studies.

Beyond Red and Black

Although our color palette is minimalistic, feel free to incorporate additional colors, such as blending the client’s colors for case studies.

Beyond Red and Black

Although our color palette is minimalistic, feel free to incorporate additional colors, such as blending the client’s colors for case studies.

Beyond Red and Black

Although our color palette is minimalistic, feel free to incorporate additional colors, such as blending the client’s colors for case studies.

PHotos

Photo Library

Our photography style is light and airy, creating a sense of openness and brightness with ample white space around subjects. Each picture reflects our brand colors, with white and black as the dominant tones, giving our work a clean and cohesive look.

To make the photos more vibrant, we use red as an accent color, aiming to capture it authentically with real flash lighting rather than relying on post-production. If you need to incorporate red during post-production, consider using black-and-white photos combined with a red square.

Don'ts

Examples showing banned edits of our photos.

Don't overexpose our photos. Bright areas should still retain detail.

Don't alter people’s skin tone with filters. Keep skin color temperature natural and avoid making it appear cold.

Don't use heavy vignettes and other effects like artificial blur or skin smoothing.

Don't use warm color temperatures for highlights.

Template Library

This collection includes templates for sales decks, presentations, Google documents, events, and more. We use Figma Slides as the primary tool for presentations. If a Figma Slides template is unavailable, use a Google Slides template instead.

This collection includes templates for sales decks, presentations, Google documents, events and more. We use Figma Slides as the primary tool for presentations. If a Figma Slides template is unavailable, use a Google Slides template instead.

To create a new presentation, select one of our predefined templates in Figma Slides or Google Slides. For new text documents, use Google Docs. Browse all templates below.

Google documents

To create a new Google Document, please use the Google Template Gallery. Sign in to your STRV Google account, go to docs.google.com, and click on Template gallery under the Start a new document section. Key templates are listed below for your convenience.

To create a new Google Document, please use the Google Template Gallery. Sign in to your STRV Google account. Go to docs.google.com, and click on Template gallery under the Start a new document section. Key templates are listed below for your convenience.

Google Docs Template

A general template for documents, including formatting examples of various sections.

open Google Docs

Google Docs Template

A general template for documents, including formatting examples of various sections.

open Google Docs

Google Docs Template

A general template for documents, including formatting examples of various sections.

open Google Docs

Google Docs Template

A general template for documents, including formatting examples of various sections.

open Google Docs

Google Docs Template

A general template for documents, including formatting examples of various sections.

open Google Docs

Letterhead Template

Basic letterhead template with standard formatting, including signature.

open Google Docs

Letterhead Template

Basic letterhead template with standard formatting, including signature.

open Google Docs

Letterhead Template

Basic letterhead template with standard formatting, including signature.

open Google Docs

Letterhead Template

Basic letterhead template with standard formatting, including signature.

open Google Docs

Letterhead Template

Basic letterhead template with standard formatting, including signature.

open Google Docs

team Profiles

Profiles Library

Library containing profiles of designers, engineers and QA analysts.

Open in Figma

Profiles Library

Library containing profiles of designers, engineers and QA analysts.

Open in Figma

Profiles Library

Library containing profiles of designers, engineers and QA analysts.

Open in Figma

Profiles Library

Library containing profiles of designers, engineers and QA analysts.

Open in Figma

Profiles Library

Library containing profiles of designers, engineers and QA analysts.

Open in Figma

Profile Template

Template for creating new profile. To create new profile open Figma, click on Create New Slide Deck and search for STRV Person’s Public Profile template.

Profile Template

Template for creating new profile. To create new profile open Figma, click on Create New Slide Deck and search for STRV Person’s Public Profile template.

Profile Template

Template for creating new profile. To create new profile open Figma, click on Create New Slide Deck and search for STRV Person’s Public Profile template.

Profile Template

Template for creating new profile. To create new profile open Figma, click on Create New Slide Deck and search for STRV Person’s Public Profile template.

Profile Template

Template for creating new profile. To create a new profile open Figma, click on Create New Slide Deck and search for STRV Person’s Public Profile template.

Presentations

Figma Slides is the primary tool for creating new presentations. If you don’t have Figma account please use Google Slides template.

Figma Slides is the primary tool for creating new presentations. If you don’t have Figma account, please use a Google Slides template.

STRV Intro Deck

STRV’s main introductory presentation, showcasing key partnerships, expertise, service offerings, and processes. No alterations allowed.

Open in Pitch

STRV Intro Deck

STRV’s main introductory presentation, showcasing key partnerships, expertise, service offerings, and processes. No alterations allowed.

Open in Pitch

STRV Intro Deck

STRV’s main introductory presentation, showcasing key partnerships, expertise, service offerings, and processes. No alterations allowed.

Open in Pitch

STRV Intro Deck

STRV’s main introductory presentation, showcasing key partnerships, expertise, service offerings, and processes. No alterations allowed.

Open in Pitch

STRV Intro Deck

STRV’s main introductory presentation, showcasing key partnerships, expertise, service offerings and processes. No alterations allowed.

Open in Pitch

Proposal Template

A presentation introducing a tailored proposal for a specific client, including the comprehensive project scope, timeline plan, and budget outline.

Open in Pitch

Proposal Template

A presentation introducing a tailored proposal for a specific client, including the comprehensive project scope, timeline plan, and budget outline.

Open in Pitch

Proposal Template

A presentation introducing a tailored proposal for a specific client, including the comprehensive project scope, timeline plan, and budget outline.

Open in Pitch

Proposal Template

A presentation introducing a tailored proposal for a specific client, including the comprehensive project scope, timeline plan, and budget outline.

Open in Pitch

Proposal Template

A presentation introducing a tailored proposal for a specific client, including the comprehensive project scope, timeline plan and budget outline.

Open in Pitch

Figma Slides Template

Template for creating presentations in Figma. To create a new presentation, open Figma, click on 'Create New Slide Deck,' and search for 'STRV Slides Template.

Figma Slides Template

Template for creating presentations in Figma. To create a new presentation, open Figma, click on 'Create New Slide Deck,' and search for 'STRV Slides Template.

Figma Slides Template

Template for creating presentations in Figma. To create a new presentation, open Figma, click on 'Create New Slide Deck,' and search for 'STRV Slides Template.

Figma Slides Template

Template for creating presentations in Figma. To create a new presentation, open Figma, click on 'Create New Slide Deck,' and search for 'STRV Slides Template.

Figma Slides Template

Template for creating presentations in Figma. To create a new presentation, open Figma, click on 'Create New Slide Deck,' and search for 'STRV Slides Template.

Google Slides Template

Select the STRV Slides template from the Template gallery to start a new presentation.

Open in Google Slides

Google Slides Template

Select the STRV Slides template from the Template gallery to start a new presentation.

Open in Google Slides

Google Slides Template

Select the STRV Slides template from the Template gallery to start a new presentation.

Open in Google Slides

Google Slides Template

Select the STRV Slides template from the Template gallery to start a new presentation.

Open in Google Slides

Google Slides Template

Select the STRV Slides template from the Template gallery to start a new presentation.

Open in Google Slides

Others

Event Banners

Templates for all event related visuals, including social media, TV’s, Eventbrite covers and Ads.

Open in Figma

Event Banners

Templates for all event related visuals, including social media, TV’s, Eventbrite covers and Ads.

Open in Figma

Event Banners

Templates for all event related visuals, including social media, TV’s, Eventbrite covers and Ads.

Open in Figma

Event Banners

Templates for all event related visuals, including social media, TV’s, Eventbrite covers and Ads.

Open in Figma

Event Banners

Templates for all event related visuals, including social media, TV’s, Eventbrite covers and Ads.

Open in Figma

New Job Post

Templates for all hiring related visuals, including social media posts and Ads.

Open in Figma

New Job Post

Templates for all hiring related visuals, including social media posts and Ads.

Open in Figma

New Job Post

Templates for all hiring related visuals, including social media posts and Ads.

Open in Figma

New Job Post

Templates for all hiring related visuals, including social media posts and Ads.

Open in Figma

New Job Post

Templates for all hiring related visuals, including social media posts and Ads.

Open in Figma

Office TV Kit

Templates for office TV related visuals, including new hires, IT news and events.

Open in Figma

Office TV Kit

Templates for office TV related visuals, including new hires, IT news and events.

Open in Figma

Office TV Kit

Templates for office TV related visuals, including new hires, IT news and events.

Open in Figma

Office TV Kit

Templates for office TV related visuals, including new hires, IT news and events.

Open in Figma

Office TV Kit

Templates for office TV related visuals, including new hires, IT news and events.

Open in Figma

New Hires Photos

A set of rules and examples for photographing our new colleagues.

Open in Figma

New Hires Photos

A set of rules and examples for photographing our new colleagues.

Open in Figma

New Hires Photos

A set of rules and examples for photographing our new colleagues.

Open in Figma

New Hires Photos

A set of rules and examples for photographing our new colleagues.

Open in Figma

New Hires Photos

A set of rules and examples for photographing our new colleagues.

Open in Figma

Business Cards

Templates for business cards.

Open in Figma

Business Cards

Templates for business cards.

Open in Figma

Business Cards

Templates for business cards.

Open in Figma

Business Cards

Templates for business cards.

Open in Figma

Business Cards

Templates for business cards.

Open in Figma

Merch

STRV merch is something we take immense pride in. Each year, we design new collections of clothing and accessories for our team, friends, and families. With every collection, we strive to reflect our core values while maintaining a bold, minimalist aesthetic.

STRV merch is something we take immense pride in. Each year, we design new collections of clothing and accessories for our team, friends and families. With every collection, we strive to reflect our core values while maintaining a bold, minimalist aesthetic.

Our annual collections are typically released only once, and after the main batch is distributed, we don’t restock. This is why past collections aren’t available. However, we do have a few permanent items that are always in stock. Please contact us with any merch requests.

Designing a new collection requires significant time. It’s important to begin production six months before the collection's release. Experience has taught us — there will be delays.